Brochures are your single sheet documents that are usually printed using one or two colors or in a full or four color printing process. There are three considered standard sizes of brochures that are usually offered by most brochure printing companies and these are 8 ½ x11, 8 ½ x 14 and then the 11 x 17.
Brochures are excellent promotional tools that are very useful for a wide range of applications. Although this is a fact but let us not rely purely on this and hope that our brochures will come out the way it is promoted in most articles. If you want to obtain quality, high impact printed brochures you have to do “the work”.
And by this I mean choosing the right brochure printing services, creating the right type of brochure designs applicable for you requirements, choosing the most appropriate materials, formulating the right information to be included in your brochures, determining the number of folds you want for your brochures, choosing the method of distribution and of course establishing a budget.
In order for us to fully understand let us discuss each one.
Choosing the Right Brochure Printing Services It is very important that you correctly choose the brochure printing service that you want since this will greatly affect the outcome of your printed brochures. In terms of brochure printing services you have various options and these are:
• Offset printing • Digital printing • Custom printing • Color printing
Each of the enumerated printing options has their own benefits. If you don’t know which one to choose then simply consult your chosen brochure printing company to help you in your decision.
Creating the Right Type of Brochure Designs Let’s face it we are visual people. We get easily attracted to stunning and colorful designs. And usually for brochures it is the design that would catch our attention first and most often if the designs are really incredible even the information found on them seems to become trivial matters.
But of course we should always strive to achieve stunning brochure designs with “worth-reading” catchy information. Most brochure printing companies also provide designing services as part of their brochure printing services which is good especially if you need professionally done brochure designs.
Choosing the Appropriate Materials Usually when it comes to brochure printing it is the paper stocks to be used that are given great considerations since it can add flair to the printed brochures. There are different types of paper stocks to choose from however most brochure printing companies would usually recommend heavyweight, coated or glossy paper for more upscale look.
Formulating the Right Information for the Brochures Make sure that you include only relevant information about your company, your products and your services. Likewise don’t forget to add all of your contact details. Make the information is brief and concise. And be sure to use words that are understandable to all people.
Determining the Number of Folds The way a brochure is folded is another consideration. There are different types of folding options available and these are: half fold or single fold, tri fold (the left and the right flaps open) and the Z fold (which opens like an accordion).
Choosing the Method of Distribution There are lots of ways on how you can distribute your brochures for instance you can mail them, or hand them out during your product demo. Whatever method you choose just be sure that you hand them out because brochures in your hands will not produce results unless you give them away.
Establishing a Budget In any printing endeavor it is very important that you set a budget. The budget will serve as your guide in planning the type of marketing campaign to conduct.
