4 Color Catalog Printing

Catalogs are a wise way to assure a businessman or businesswoman that his or her products will be bought. In order for a catalog to have a good sale, it is important for a catalog to be printed well. There are many catalog printing techniques that you can find out there. Most of these printing methods or printing techniques have their own different specialty. If you want your catalog design to be printed well, and in attractive colors, it is recommended that you use 4 color catalog printing. This catalog printing technique uses only four types of color: cyan or blue, yellow, magenta or red, and black. In 4 color catalog printing these four colors are being combined in order to create a much better look for the graphic, design, photography and other images in your catalogs.

The process used in 4 color catalog printing which is called color separation; is analogous to the process of seeing by the eye. In this type of printing, the original work is photographed using three filters, each corresponding to one of the additive primaries.

In 4 color catalog printing, a red filter over the lens produces a negative of all the red light of the subject. When a positive print is made, you will be left with blue and green areas. The negative has subtracted the red light from the scene and left you with cyan. A green filter produces a positive of the other additive colors, red and blue, leaving you with magenta. A blue filter leaves red and green, which produce a yellow positive.

The colors are subtractive primaries because each represents two additive primaries after one has been subtracted from white light. These are the colors used for process color reproduction.

When these three colors are combined in printing, the result should be a reasonable reproduction of the original, but its not. The colors are dirty and muddied. This is not due to a flaw in theory, but due to the pigmentation of the inks. Black is then added to the mix to overcome this, improving the shadow and contrast of the image.

With this type of process 4 color catalog printing can create suitable color catalogs. And also, 4 color catalog printing provide protection to its work. In 4 color catalog printing, the colors of your images and photo in your catalog are not easily damaged by water or moisture. Although 4 color catalog printing has many stages, it is really inexpensive. Most of the tools used for 4 color catalog printing have low operational costs. Thus, 4 color catalog printing can prove itself helpful to businesses in both advertising and marketing.